The hottest topics on Google delivered directly to your inbox

4/18/14 | 7:10:00 AM


Google Trends is a helpful place to see what people are searching for around the world. You can keep up with hot searches in real time, or take a historical look at trends dating back to 2004. Trends can be really useful if you're a business owner trying to understand what people are saying about your brand, if you're a student researching a topic for sociology class, or if you’re simply trying to figure out when "doge" became a thing. But without doing your own exploration on the Trends website, it can be tough to find the interesting—and sometimes surprising—topics the world is searching for. Starting today, it’s easier to get just the right insights at just the right time with email notifications.

You can now "Subscribe" to any search topic, Hot Searches for any country, or any U.S. monthly Top Chart.

For example, I lived in the U.K. for three years and I wanted a way to quickly and easily keep up with the really big things happening there. I set up an email notification to tell me about the "hottest" Hot Searches in the U.K. and now I get occasional emails about major local trends -- from the London Marathon to Britain's Got Talent.

Navigate to any part of Google Trends and you'll see a new option to "Subscribe"
You can also subscribe to email notifications about search interest in any topic you'd like. I'm a Liverpool F.C. fan, so I set up a subscription to get notifications about searches for the team. I don't always have as much time as I'd like to keep on the daily scores, trades and gossip, so Trends email notifications have been a great way to make sure I catch the big news. For example, this week I got an email telling me searches for Liverpool F.C. spiked by 169%(!):

Seeing this email I immediately got excited to find out what the buzz was about. Looking at Google Trends, I can see this is the biggest spike in the past year by far. As football fans know, this week Liverpool F.C. beat Manchester City. It turns out this is the team's 10th straight victory and puts them in striking distance of a championship title for the first time in 24 years. Busily working away on this feature, I didn't realize just how big a deal this was, and the email from Trends was a great reminder to tune in.

To my disappointment, not everyone is a Liverpool F.C. fan, but you're welcome to subscribe to any topic or country you'd like (even Manchester City). If you decide you’re getting too many notifications, there’s an easy “unsubscribe” link in every email, or you can manage your preference on the Trends website in the new "subscriptions" section. Let us know what you think by clicking "Feedback" anywhere in Google Trends.

Accessing your app content in Google Search—now global, and with more apps

4/3/14 | 2:35:00 PM

In December, we made it faster and easier for people in the U.S. to find content in your Android apps by showing links directly to it in Google Search results. Whether you’re searching for a movie, an apartment, restaurant, shoes, news article, book, recipe, or even a job, you can now go directly to the relevant content within apps that you’ve installed on your phone.

Today, we’re expanding it to work for English content worldwide. And we’re including 24 more apps: 500px, AOL, BigOven, Bleacher Report,, Eventbrite, Glassdoor, Goodreads, Huffington Post, Merriam-Webster, Pinterest,, Seeking Alpha, TalkAndroid, TheFreeDictionary, The Journal, TripAdvisor, Tumblr, Urbanspoon, Wattpad, YP, Zagat, Zappos and Zillow. Learn more about how this makes it easier for you to find stuff on your phone, no matter what app it’s in.

If you’re a developer and you want to participate, start with our updated developer guidelines.

Think With Google - Oscars 2014: What Search Taught Us

3/4/14 | 6:16:00 PM

On Sunday, Oscar viewers had smartphones as their constant companions during the show. Mobile searches were up a whopping 86% from 2012. They were searching for all things Oscars, from red carpet dresses to YouTube trailers. In fact, the search data can provide a real-time reflection of their interests. Here, you can see searches spike as the nominees were announced.
Interested in more insights from the Oscars? Read the full article on Think with Google.

Vote for American Idol on Google from your phone, tablet, or computer

2/26/14 | 6:05:00 AM

Calling all American Idol fans! Tonight marks the beginning of American Idol’s live finalist performance shows. Now, for the first time, you can vote for your favorite performers directly from Google. We’ve partnered with FOX to serve as an official voting platform for Idol and you can vote for Idol finalists on Google from your phone, tablet, or desktop.

Visit or use the Google Search App (iOS and Android) and search for [american idol] or [idol] during the voting window and select from your favorite finalists.

Add up to 50 votes per contestant. You can select your favorites and submit your picks - directly from Google. You can vote for as many contestants as you want.

Click submit to send your votes to American Idol. Then watch Idol videos on YouTube, share on Google+, or go back and vote for another contestant if you haven’t yet.

Check out tonight’s show, and give these new pilot voting features a spin on Google!

Posted by Ardan Arac, Product Manager

More information about websites to help you find the right result

1/22/14 | 2:04:00 PM

As you choose the right search result for you — be that about the American Civil War or back pain — you want to know where the results come from. To help you learn more about the websites you see in your search results, starting today you may see more information about them directly on the results page when you search on your desktop. Simply click on the name next to the link to check it out:

You’ll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you. (If you have feedback, please let us know here.) The information you’ll see is based on the Knowledge Graph, Google’s interconnected understanding of the things that exist in the world. As we expand the Knowledge Graph, we expect to give you more information about more websites - making it easier for you to choose the right result.

A new year, a new Trends

12/18/13 | 11:31:00 AM


We hope you enjoyed exploring the year in searches yesterday as part of the annual Year-End Google Zeitgeist. Now that you've had a chance to see the video, explore the charts, and dive into what's on people's minds everywhere from Sydney to Omaha, you may be interested to learn about some updates to Google Trends that can extend the Zeitgeist experience year-round. As of yesterday, you'll see a number of updates to help you discover interesting tools and stories, find locally relevant information, and do it all on the go on your mobile phone.

A new homepage to help you discover.
In the past, when you landed on Google Trends, you'd see the most recent Hot Searches. But Trends can help you do much more than just see what's trending each day. With Top Charts, you can explore how different topics stack up against each other, from athletes, to song lyrics, to stocks. You can also search or click "Explore In-Depth" and look up detailed reports for any topic you want (including entities and topics). We've been amazed by the stories people come up with using Trends, and the new homepage is designed to help you dive in and make your own discoveries.

Top Charts in 72 countries, Hot Searches in 47.
If you're interested in trends outside the US, we hope you'll enjoy a more locally relevant experience with three updates. First, now you'll find annual Top Charts for 72 countries (was US-only before). There's plenty to dig into, with 1,000+ annual charts for 2013 and 2,000+ from previous year’s Zeitgeist lists. Second, if you want to see what's hot right now in Vietnam, or Colombia, or Italy -- now you can -- with Hot Searches in 47 countries (up from 14). Finally, you'll find support for right-to-left scripts (RTL) and six new languages (Arabic, Bengali, Farsi, Hebrew, Malay, and Malayam). To check out all the local Top Charts and Hot Searches, select a region in the upper left-hand corner of Google Trends.

A fast mobile experience.
Now when you land in Vietnam, not only can you check out what's hot locally with Top Charts and Hot Searches, you can finally do it on your mobile phone in an optimized experience. You'll find a much more efficient and touchable interface, enabling you to check out what's Trending, who's topping the charts, or even explore complex search data… all while you're on the go.

Posted by Nemo Tamir, Software Engineer

Voice Search gets an international upgrade

12/5/13 | 12:23:00 PM

Parlez-vous français? Sprechen Sie Deutsch? あなたは日本語が話せますか?

Well if you do speak French, German, or Japanese, Google can now help you find information faster by speaking out answers to your questions in your native language. English speakers have been hearing Google respond to their spoken queries for a while and we're now bringing some of the functionality to people in other parts of the world.

To try it out, simply tap the microphone in the search box and ask for anything you’re looking for. If you need some coffee in Munich, just say “Wo bekomme ich Kaffee in München?” to get a list of local options. Wondering what the height of the Eiffel tower is? Get a quick answer by asking, “Quelle est la hauteur de la Tour Eiffel?”. Maybe you need to know who invented the transistor ? Try asking in Japanese for “トランジスタを発明したのはだれ?”

You’ll now get spoken answers to many of your questions in French, German, and Japanese with the Google Search app on your Android phone as well as iPhone or iPad — just make sure you have the latest version of the app installed.

Stay tuned as we work to add more languages so you can have a conversation with Google in more and more places around the world.

Posted by Kartik Murthy, Product Manager, Google Search